Dainin Reference
What makes a business credible to its market?
Market Authority concerns whether relevant audiences understand a person or organisation’s expertise, consider its evidence credible and find its offer useful. It is different from delegated Decision Authority and from a third-party search-engine domain score.
Evidence, relevance and recognition.
Expertise is easier to assess when claims are specific and supported. Relevance asks whether that expertise addresses the audience’s actual situation. External recognition can help, but it must be real—not implied by a self-published press release.
Attention is not the same as trust, and neither automatically means commercial demand.
Dainin’s diagnostic model.
Dainin uses Reputation, Relevance and Resilience as distinct diagnostic lenses. They consider proof, audience fit and structural dependencies alongside more specific personal, company and website surface assessments.
The Authority Index, Social Reputation Index and campaign-fit measures have different scopes. Their numbers should not be combined through an invented universal formula.
A proof gap requires proof.
If a claim lacks supporting evidence, increasing publication volume will not resolve the underlying problem. Gather the relevant delivery material, limit the claim to what it establishes and make that evidence inspectable.
A case study, guide, research protocol or workshop can express useful expertise. The correct format depends on the audience’s next decision.
How Dainin puts the diagnosis to work.
Authority Advisor helps explore findings. Influence Studio connects the business purpose, communication intent and format, then helps develop useful material.
Measure the actual response and new evidence. A predicted score uplift, earned-coverage proposal or content draft is not a guaranteed result.
Bring one business question.
Explore the relevant Dainin workflow and the decisions behind it.
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